ABOUT TRUE TRENDS
True Trends is a branch of the Trueboy Clothing Company which has over 25 years of retail experience. We pride ourselves on the consistency and quality of our brand collections and the service we deliver to our customers.
The company’s reputation quickly became established within the fashion industry as the place to acquire branded clothing and accessories. In 2020 Trueboy Clothing Company Ltd celebrated its 10th anniversary of successful trading and saw the inclusion of new product lines being added to the company’s portfolio despite the global pandemic.
2021 marks the rebranding of the company as well as the launch of two new websites and the beginning of a new chapter of exciting times to come as new brands are brought on board.
Back in the day, when kids had to lick roads clean and long before Del Boy had been invented, little Lingwood would get up at the crack of dawn and head off on the 20-mile journey to the market on his bicycle, even when the weather was inclement and there were huge snow drifts. His mentor was a hard task master and not sympathetic when poor Paul fell off his bike in the snow and arrived late. However, he did pass on a wealth of knowledge and obviously saw potential in this young lad, as he eventually sold him his business.
After years of working the markets from a young age and gaining valuable experience, with full support from his family, this True Boy made the move to bricks and mortar to sell his ware. When Paul and his lovely wife Lisa started a family, they dipped their toes into the world of ecommerce from their living room. The business grew quickly and being fed up with the number of boxes and people going in and out of their home, they made the decision to move completely away from having shops in the high street to selling solely online. Trueboy now operates its own distribution centre in Ferndown from where the Trueboy team despatch all your orders.
“I never dreamed I would be a super cool Managing Director, but here I am Rockin’ it!” The MD